Nikita Dragun Online Star and the New face of Morphe
Nikita Dragun. Where the online fashion & beauty world has generally taken on a form of its own.
Almost as though an alternate dimension has been created. Wherein feminine boys, androgynous girls and everything in between can show off their peacock feathers in the fullness of their glory.
We have observed that the online fashion space in no longer just a community. But, a whole industry. Small time influencers attempting to add a dash of shimmer to their brand. In hopes of being seen by the masses. Some influencers already flourishing, and once in a while – a star is born “Nikita Dragun”
For those observing from a distance, an influencer shooting to success is likened to any individual climbing up the career ladder. But for those of us who admit being hair, fashion and makeup enthusiasts. We virtually sit in the living rooms with our favourite beauty influencers. Watch them develop into fully grown divas. Or, what’s more? Become the face of multimillion-dollar makeup brands which is probably as awarding for us as it is for the influencer themselves.
When transgender fashion vlogger and Instagrammer Nikita Dragun hit the scene, we were touched by her story. A shy individual whose spirit began to grow at the momentum that her following did.
Always serving us with ‘avante garde’ looks. From the moment she arrived on the scene. She skyrocketed to fame with a rapid force. Her use of drama dichotomised with femininity is a unique aura. She presents us with both power and confidence. A dramatic midnight blue eye, a subtle pink lip and blinding cheek-bone highlighters sent us to the ground with weak knees.
Our most recent escapades with the dynamic Instagram queen included jet-setting to LA and Japan. Playing with fun makeup looks in bite-sized music videos. And, posing in elegant silk kimonos.
With the Instagram goddess evidently at the pinnacle of her career, you would have assumed she was at her peak until we heard the MORPHE NEWS!
Little miss self-identity-struggle, who has a count of one million youtube subscribers, is now the face of the indie beauty brand, Morphe’s, new lipstick collection. The lipstick line offers a collection of 5 matte reds. Her favourite hue when she used to sneak into her mother’s makeup collection as a child, she tells ELLE Magazine.
“The shades, named Love, Tease, Steamy, Dominate & Morphe each emanate alternative undertones” Dragun claims.
“I think the cool thing too is it’s not about me being a trans woman, modeling for Morphe,” Nikita tells ELLE, “It’s me just being a fiery personality and a woman.”.
To us, whether this is a bold social statement about bringing the trans community to the forefront of beauty culture or an artsy PR stunt served with a devilish fierceness, we are loving this new Nikita!
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Follow Nikita Dragun on: “Youtube“, on “Instagram“, and read what “Elle” had to say about Nikita.